Faye Toogood designs gender-neutral retail spaces for London’s Selfridges

London department store Selfridges has opened concept retail spaces free from gender directives, created by designer Faye Toogood. Fashion, beauty and lifestyle products in the dedicated areas are stripped of all branding. Meanwhile, clothing and accessories from over 40 brands is stored and displayed in plain garment bags and brown boxes, to “democratise” the merchandise and remove any assumptions about their target gender. source : dezeen

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